The new symbol of Vietnam Tourism and the advertising tourism plan on social network, internet
Go Asia Travel - The Vietnam National Administration of Tourism VNAT has announced the new slogan and symbol of the Vietnam tourism promotion program for the new period of 212-215.
“Vietnam – Timeless Charm” and the five petal lotuses have been selected as the slogan and symbol of Vietnamese tourism in 212-215. Each of petal lotuses wears a particular color which symbolizes the typical tourist products such as blue – sea tourism, green – eco-tourism, pink – festival tourism, yellow – culture tourism, violet – adventure tourism leading tourists to discover the beauty ofVietnam.
In principle, the event is expected to be followed by a lot of activities to popularize the new slogan and new symbol.
VNAT’s General Director Nguyen Van Tuan has confirmed this, saying on Thoi bao Kinh te Saigon thatVietnamwould spend much money on advertisement campaigns to attract foreign travelers toVietnamto discover the “timeless charm.”
Tuan said that VNAT is preparing for the implementation of the strategy on tourism development until 22 with the vision until 23. One of the priority tasks of the strategy is building a tourism brand for Vietnam’s tourism. Therefore, the marketing and advertisement activities after a new slogan and symbol are chosen would be further pushed up.
Tuan has revealed that VNAT is joining forces with the EU experts to work out on the detailed programs to advertiseVietnam’s tourism, saying that the discussion would finish soon, so that the first steps of the program can be implemented right in 212.
Like other countries, which always spend big money on the chains of marketing activities to be taken every time after they change slogan and symbol,Vietnam will also accept to spend money to promote tourism. Especially, Tuan said that unlike previously, VNTA would have enough money for marketing campaigns, including the designing of the campaigns and the implementation.
However, Tuan only generalized that VNAT would seek money from the National Tourism Promotion Program and from other sources.
When asked if VNAT thinks of inviting showbiz stars or famous portraits in the world toVietnamto advertiseVietnam’s tourism, Tuan said that this is really a good idea, but frankly said thatVietnamdoes not have enough money to do that.
“We don’t have financial capability powerful enough to invite the portraits toVietnam,” he said.
In recent days,Vietnam welcomed the famous couple Brangelina, who came to Vietnam in a holiday. Most recently, the country received the Chief Executive Officer of Facebook Mark Zuckerberg and his girlfriend on Christmas holiday. The information about the visit trips of the famous portraits on foreign media has partially made people think thatVietnam is a place that deserves to come.
Therefore, Tuan believes that it would be better to spend money on “more practical works”, such as attracting foreign press agencies which have representatives inVietnamand Vietnamese newspapers printed in foreign languages and distributed overseas to join media campaigns.
“We will only be able to think of other works when we have more money,” Tuan said, adding that when Vietnam only has 3 billion dong a year to spend on tourism promotion campaigns, it should not think of using the images of famous portraits to attract foreign travelers to Vietnam.
Talking about the marketing solutions, Tuan said that running ad campaigns on Internet and social networks would be the priority work in implementing the tourism development strategy in the time to come. “We will need the experts who can help take full advantage of new technologies, especially Internet, social networks such as Facebook and Twitter, and we will spend money on this,” he stated.
“VNAT now has a tourism information center which specializes in managing the websites of tourism sectors. We will pour more money into the center to make it get adapted to the application of new technologies in popularizingVietnam’s images in the world,” he added.
Related Travel News
- Ba Men temple festival, Quang Ninh
- Cycling – new fashion in Hanoi
- Da Nang to host int’l fireworks tourney
- Vietnam Charity Project - Children's hospital
- Sponsor a child in Vietnam
- Overnight cruise in Halong Bay
- Kayaking in Ha Long Bay
- It's worth making a trip to Vietnam in days of Vietnamese Tet 2013
- Octopus Bar's Angus Brown shares Vietnam travel
- Experience journey from Vietnam travel company